Fashion Ecommerce · 2025
VIVID
See louder.
About VIVID
Eyewear sold on attitude. Full-bleed campaign photography, colourway switching that recolours the frame in place, and product pages built to be scrolled like a magazine rather than a catalogue.
- Role
- Art Direction & Frontend
- Industry
- Fashion Ecommerce
- Year
- 2025
- Technologies
- Next.jsShopifyGSAP
The challenge
Eyewear is bought on how it looks on a face, which a product grid cannot convey. The build had to sell attitude first and specification second, without losing the mechanics of an ecommerce funnel.
How it was built
Campaign photography at full bleed
Product imagery runs edge to edge rather than boxed in cards, so frames are seen worn rather than catalogued.
Colourway switching in place
Selecting a colour recolours the frame without a page transition, keeping the shopper in the same visual context while comparing.
Scroll as a narrative
Product pages are paced like an editorial spread, with commercial actions placed where interest peaks rather than repeated throughout.
What the walkthrough shows
- See Louder campaign opening
- Full-bleed product photography
- Colourway selection and in-place recolouring
- Editorial product detail sections
- Collection browsing and cart flow
Services behind this build
Building something like VIVID?
We reply within one business day, usually with questions and a rough scope.